Møde+i+Kommunikationsgruppen+21.+oktober+2009

Louise, Carsten Caroc, Carsten Hjort, Tore, Fintan, Andreas
 * Meeting participants:**

Henrik, Nina, Marie, Patrick, Charlotte
 * New members, not present:**

Andreas described the work of the Comms group so far: It's been run fairly improvised with no coherent strategy. Andreas has written almost all external communications, in a sort of friendly, informal tone. All of the newsletters have been signed "kærlig hilsen, dit fødevarefællesskab", which sums up what kind of relation we want to build with our members. We have carefully avoided being preachy and slagging off the conventional supermarkets and the way they leverage their size against producers and so forth. KBHFF in itself is such a feel-good initiative that we want our actions to speak for themselves. At the moment, our main challenge is presenting what we do in a way which is appealing, easy to understand and easy to explain to others.
 * 1) Introduction**

As both Louise and Tore did well to point out, we definitely need some guidelines and a bit of coherent strategy to ensure that all of us are on the same page on how to communicate KBHFF. KBHFF has a vision (the consumer-driven organic cooperative supermarket), which needs to be a bit more focused before we start presenting it to others. Hopefully, this KBHFF strategy day on Saturday will help clarify this and give us some mandate to flesh this out some more.
 * 2) Strategy**

There were a lot of good ideas for projects to get going:
 * 3) Projects**
 * An introduction folder for new members (Andreas will put together some text, and Carsten Caroc will do the layout)
 * A much more visual colour poster (Carsten Caroc will make a prototype)
 * A short video based on the storyboard poster explaining what KBHFF is all about in such a way that makes it easy to share with others who are curious (Louise, Tore and Henrik will work on this)
 * An online member web forum to share ideas, links and recipes, swap shifts, and general informal discussion. A web forum will allow interested people to look up the conversation without forcing itself on everybody else as with a mailing list. (Andreas will set up [|the technical bits here.] Carsten Hjort will moderate it early on).
 * A recipe contest based on the weekly vegetables: What's the best, most creative dish to be made? (Andreas will suggest this to the shop group)

I've added all of these projects along with the names of those involved on the comms group wiki page. Feel free to add your name next to any project you might be interested in helping out with (or, add your own!)

Several people volunteered to try their hand at the day-to-day tasks in November. More are needed for December, but there's no rush. :-)
 * 4) Day-to-day operations stuff**

We'll meet again **next Wednesday the 28th of October in the shop at 5 pm**. That way we can sum up this Saturday's strategy workshop and discuss what that means for our work, and hopefully more of the new Comms group members can join in and meet the rest of us and get involved.
 * 5) Next meeting**